As a conversion copywriter the purpose of everything I will write for you will always be to increase revenue for your business.

Building brand loyalty and brand awareness that nurture your email subscriber list into loyal customers and avid supporters.

Emails are proven to be one of the best marketing tools to boost sales and build brand loyalty, but how is that going to happen if your subscribers aren’t even opening and reading the emails your sending them? Or worst still unsubscribing.

It’s not your fault, you’ve set up an amazing business but you can’t be the expert at everything. So, here’s where I come in. *Janet enters stage left

I’ve learnt under the wings of Joanne Wiebe, Conversion Copywriter extraordinaire through CopySchool and Eman Ismail - Conversion Email specialist. I’ll come up with a research and data driven strategy that speaks to your customers, and use this to inform the content of the emails I write for your sequence that aligns with it’s purpose whether that be making a sale, nurturing brand loyalty or problem awareness, a seasonal sale push, abandon cart etc, etc, etc.

I’ve been telling stories for over 20 years and have written for national newspapers and a load of businesses, mastering the soft sell through branded content for Australian big hitters, including the Australian Financial Review, the Sydney Morning Herald and The Saturday Paper.

Either let me audit your existing emails (not code for getting you on a 15 minute sales call) so you can see where you are going wrong or let me work on your email conversion marketing strategy and write your email copy for a new email sequence, that will have your subscriber list throwing bags of cash at you…..

You write great emails but they don’t seem to be generating the sales that great emails are supposed too.

This may be a knock down and build job.

Start again with research, voice of customer research and data driven strategy and copy that converts interested people into regular customers who tell all their friends about you.

$1,495 (AUD)

  • Whats included

    • An email audit.

    • Voice of customer research.

    • Voice of customer insights report.

    • Strategy.

    • Email sequence copy.

    • 2 series of revisions.

    • 30 day follow up performance report.

    • Supporting sales page or landing page if required.

  • How many emails will I get in a sequence?

    Usually between 5-7 emails, but is customisable.

    When can you start?

    I usually have a 2-4 week lead in time

    How long will all this take?

    This usually takes between 4 - 6 weeks.

    Can you put the emails into our email service provider?

    Yes (for additional cost)

Email conversion strategy and email copy

Email Audit

Think your emails are great, and they probably are, but you’re still scratching your head about why they aren’t converting your email list into a sale or subscriber? Want an expert to review your emails and tell you what your doing wrong? (in the nicest possible way) Find all this out with an email audit.

$495 (AUD) per sequence (up to 10 emails)

    • An email audit report and explanatory accompanying video.

    • I’ll also audit the lead magnet / opt-in where your email list subscribers come from, such as a download, quiz, instagram post, sales page etc.

    • Follow up 30 minute call to clarify any questions you may have.

  • " Janet's professionalism, creativity, and dedication make her a standout freelancer in her field. If you’re looking for a talented writer who can bring fresh perspectives and exceptional quality to your projects, Janet is the one to call."

    Dr Corbin Barry, Founder of Sage Space / Principal Dentist at Annandale Dental

  • “Janet is on my regular rotation for commissions. No matter the client or brief, I know I can trust her to nail it every time and, very importantly, on deadline! Janet is a dream to work with.”

    Nadine Tuback, Content Producer, Nine - Powered Studios

  • “Janet has become a regular contributor to MiNDFOOD magazine constantly thinking up original and engaging story ideas that resonate with our audience. She is reliable, innovative and produces thoroughly researched, entertaining and informative features. I would happily recommend Janet.”

    Donna Duggan, Editor, MiNDFOOD magazine

  • “Janet hit the ground running and was able to quickly identify enhancements that would improve the customer experience. She wrote and edited the required content and worked across teams to ensure that the required website content and flyers were delivered. She was friendly, professional and a pleasure to work with.”

    Renee Wise, Manager Transport Operations and Infrastructure, City of Gold Coast Council

  • "Janet worked on my website content for my new business - Laneway HR. Her way with words and fresh eyes really took my content to another level. Her advice on best practice, SEO, and design were also really valued and above and beyond what I expected. I wouldn’t hesitate to work with Janet again in the future."

    Mel Russell, HR Business Partner.

  • "With her passion and love for words and content creation, Janet produced engaging messaging for a variety of marketing channels that was on brand and considered her target audience in all aspects. Coordinating a team of four marketing officers, she delivered projects to a very high standard within given deadlines. Janet is a great team player and it was a pleasure working with her."

    Brigitte Braddock, job-share partner in Copywriter and Communications Coordinator role at Griffith University.