A personable and creative strategist that uses data, research and people as the foundation to tell stories, create content, and write copy that converts.

Services

I provide creative and strategic content and copywriting services for the Australian Education sector and companies wanting to reach them.

Thought Leadership | White papers | Newsletters | Emails
Lead magnets | Blog articles
Compass Education | HEDx | Deakin University | Open Universities | Murdoch University | AFR | The Age | Swinburne University | WhichSchool? Magazine | Education Matters Magazine | Murdoch University
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I translate technical information and research into easy to understand and engaging content and copy on health topics undertaking expert interviews with academics, medical professionals and case studies.

Thought Leadership | Magazine and Newspaper Articles | Digital Articles | Trade Press

The Guardian | The Saturday Paper | The Sydney Morning Herald | House of Wellness | Reader's Digest Australia | Dare Magazine (Aus Seniors) | MiNDFOOD Magazine | Forty Winks

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I write branded, sponsored, native and custom content that seamlessly incorporate messaging with the editorial tone of the publication on topics including business, workplace culture, education, technology and health.

Xero | Mastercard | Swinburne University | Deakin | FortyWinks | Murdoch University | Victoria Police
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I provide editing and proofreading services to the Australian Education and Health Sectors.

Bridge Magazine (Continence Australia) | Education Matters Magazine | WhichSchool? Magazine
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I write freelance feature stories for magazines, newspapers and trade press on health, education, people and culture, travel and lifestyle incorporating interviews, research and statistics.

AFR | SMH | The Age | House of Wellness | The Guardian | MiNDFOOD Magazine | Dare Magazine | NZH | Vet Practice Magazine | Bite Magazine | Readers' Digest Australia
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Contact me

"Janet has done an exceptional job at HEDx in elevating our marketing and comms with excellent authored and organised content on our website, CRM and through a new Substack channel she has initiated. She is proactive, always on time, reliable and a very innovative writer and content specialist and a great asset to the HEDx team and well placed to assist others in the sector and beyond."

Martin Betts, CEO and Co-Founder, HEDx
" Janet's professionalism, creativity, and dedication make her a standout freelancer in her field. If you’re looking for a talented writer who can bring fresh perspectives and exceptional quality to your projects, Janet is the one to call."

Dr Corbin Barry, Founder of Sage Space / Principal Dentist at Annandale Dental (worked with on Xero branded story for The Age)
“Janet is on my regular rotation for commissions. No matter the client or brief, I know I can trust her to nail it every time and, very importantly, on deadline! Janet is a dream to work with.”

Nadine Tuback, Head of Branded Content, Nine - Powered Studios
“Janet has become a regular contributor to MiNDFOOD magazine constantly thinking up original and engaging story ideas that resonate with our audience. She is reliable, innovative and produces thoroughly researched, entertaining and informative features. I would happily recommend Janet.”

Donna Duggan, Editor, MiNDFOOD magazine
“Janet hit the ground running and was able to quickly identify enhancements that would improve the customer experience. She wrote and edited the required content and worked across teams to ensure that the required website content and flyers were delivered. She was friendly, professional and a pleasure to work with.”

Renee Wise, Manager Transport Operations and Infrastructure, City of Gold Coast Council
"Janet worked on my website content for my new business - Laneway HR. Her way with words and fresh eyes really took my content to another level. Her advice on best practice, SEO, and design were also really valued and above and beyond what I expected. I wouldn’t hesitate to work with Janet again in the future."

Mel Russell, HR Business Partner.
"With her passion and love for words and content creation, Janet produced engaging messaging for a variety of marketing channels that was on brand and considered her target audience in all aspects. Coordinating a team of four marketing officers, she delivered projects to a very high standard within given deadlines. Janet is a great team player and it was a pleasure working with her."

Brigitte Braddock, job-share partner in Copywriter and Communications Coordinator role at Griffith University.