Looking for a personable, creative content and copywriter that uses data and research as the foundation to tell stories, write and plan copy that converts?

That’s me.

I’m a creative brand chameleon and every day folk whisperer.

Here’s what I can help you with…

Conversion Copywriting

Email marketing strategy and copywriting for email sequences.
Web pages.
Newsletters.
Thought leadership.
Lead magnets.
White papers.

Content writing and editing

I’m a wizz at translating research into sparkling, accessible content that educates, entertains and engages.

Feature writing. Storytelling with statistics and interviews with experts and case studies.
Branded, sponsored or native content writing. Whether you are a brand or a content marketing agency I can help you write content that softly sells your product or service, and sits perfectly within the tone and style of your publication.
SEO optimised blog posts.
Magazines and newsletters - digital and print.

Content strategy

Creatively plan content strategy. Work independently with teams to brainstorm content and delivery on long term or short term projects.

" Janet's professionalism, creativity, and dedication make her a standout freelancer in her field. If you’re looking for a talented writer who can bring fresh perspectives and exceptional quality to your projects, Janet is the one to call."

Dr Corbin Barry, Founder of Sage Space / Principal Dentist at Annandale Dental
“Janet is on my regular rotation for commissions. No matter the client or brief, I know I can trust her to nail it every time and, very importantly, on deadline! Janet is a dream to work with.”

Nadine Tuback, Content Producer, Nine - Powered Studios
“Janet has become a regular contributor to MiNDFOOD magazine constantly thinking up original and engaging story ideas that resonate with our audience. She is reliable, innovative and produces thoroughly researched, entertaining and informative features. I would happily recommend Janet.”

Donna Duggan, Editor, MiNDFOOD magazine
“Janet hit the ground running and was able to quickly identify enhancements that would improve the customer experience. She wrote and edited the required content and worked across teams to ensure that the required website content and flyers were delivered. She was friendly, professional and a pleasure to work with.”

Renee Wise, Manager Transport Operations and Infrastructure, City of Gold Coast Council
"Janet worked on my website content for my new business - Laneway HR. Her way with words and fresh eyes really took my content to another level. Her advice on best practice, SEO, and design were also really valued and above and beyond what I expected. I wouldn’t hesitate to work with Janet again in the future."

Mel Russell, HR Business Partner.
"With her passion and love for words and content creation, Janet produced engaging messaging for a variety of marketing channels that was on brand and considered her target audience in all aspects. Coordinating a team of four marketing officers, she delivered projects to a very high standard within given deadlines. Janet is a great team player and it was a pleasure working with her."

Brigitte Braddock, job-share partner in Copywriter and Communications Coordinator role at Griffith University.